Must read: A closer look at Yandex
Searchcowboys wants to help you find the best content on the web about search related subjects. Today we have found another nice one for you to read: Fortune, the US magazine which focuses on business issues, posted a very interesting article on CNN Money about the Russian search engine Yandex.
Yandex ("Yet ANother inDEXer"), founded in the late 80s, is the biggest search engine in Russia and now spreads its wings. Yandex is making its move towards the US so now the search engine suddenly is interesting for the Americans. Not only because of the move, but mostly because of the size. Looking at the size of Yandex-users in Russia the search engine could be a serious threat to Google.
Yandex is opening “Yandex Labs” in Mountain View. According to the CEO of Yandex, Arkady Volozh, it will employ 20 engineers to start indexing Web pages for a Russian audience. Yandex clearly states its move to the US is not to be a Google-competitor, but a lot of US-based search experts doubt that Yandex won’t take the plunge at a certain point.
Fortune explains that the search technology which is used by Yandex is far more sophisticated than Google’s technology. Reason for that is that the Russian language is so much more difficult than any other language. “Words can take on some 20 different endings to indicate their relationship to one another, and "while this makes the language precise,” states MIT linguistics professor David Pesetsky in the article.
Fortune also gives us some interesting facts. Yandex supposedly turned down offers made by Yahoo, Google and Microsoft. Just recently Industrialist Alisher Usmanov almost took a 10 percent stake in Yandex but the financial crisis prevented that. Therefore the company still has to live of its own revenues and that seems to be going very well. Last year the company made up to 233 million Euros. The article on CNN Money is definitely worth reading.
Tagcloudsearch engine video google tools google google earth search engine strategies social youtube maps streetview ppc ads news browser viral seo google maps china bing microsoft a4uexpo adwords spain google wave funny research advertising europe linkbuilding android matt cutts mobile street view twitter internet app search gmail london yahoo