How to bring your business to Russia: part 2

Wed 16 May 2012 08:00, Tamara Yadvichuk

How to bring your business to Russia: part 2

Here comes the second part of our interview with Maryke Otten, international trade advisor at the Dutch Chamber of Commerce, who shared her experience with SearchCowboys earlier this week. If you missed the first part of the article, you can find it here.

Q: Did you have a culture shock when you came to Russia?

Yes. Actually the culture shock came after three months. In the beginning everything is different and you like your new way of life, but when you are staying in another country for three months or longer, you start having problems with all the changes you have experienced”. Maryke was shocked by the fact that in Russia she often couldn’t do things as she had planned. Every morning she got up and told herself: “Those are the tasks I have to accomplish today”, but it often turned out that at the end of the day she could hardly finish half of what she had expected.

When you have planned to do three things in Russia, you are lucky to succeed in one, – she says with a smile. – It’s really hard for Europeans. You have to be more flexible. In the first couple of months it was really difficult for me to accept that I couldn’t do the things that I wanted to do in one day. You just have to accept that you are in another culture, and the way of working there is different…

Q: Is this something for companies to take into account if they are planning to enter the Russian market?

Yes, they should definitely take it into account. Everything turns out to be different when you are in Russia. No matter if you plan to do 3, 4 or 5 tasks in a day, you shouldn’t be disappointed if you don’t succeed”.

Q: What else can you advise companies that want to work in Russia or with Russians?

The way Russians look at time is different. When you work in Russia, for example, you learn not to set dates for meetings that would take place several weeks later. And when you do have a fixed meeting you should definitely make a phone call in the morning to check that it will take place”. (Actually, on the day of the interview I sent an email to Maryke to confirm that the interview would take place as it had been scheduled some weeks ago – and I’m not even Russian!)

Another difference is in management culture” – Maryke says. In Russia, decisions are made at the top management level, and people on lower levels always have to check up with their boss before making decisions. In Europe companies are less hierarchical, and employees often have more power to make arrangements. “But in the end, I think that the most important thing is to realize that both Europeans and Russians have a certain perspective, and paying respect to each other’s cultures is the key to success” – Maryke adds.

***

This was Part 2 of our three-part interveiw. In case you have missed the beginning, you can find Part 1 here. And don't forget to come back on Friday to read the final piece!

1605%20matreshka%20series%202%20large

  • Comments (0)
  • Yandex
  • Tell-a-cowboy

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Parking Douche
  • Maryke Otten - ondernemersadviseur Kamer van Koophandel
  • Google ads in Russian bus shelters
  • Christoph Cemper interviewed by Bas van den Beld at SES Berlin
  • Interview with Mike Grehan about SES Berlin and more
  • Interview with the SES panel "Search around the World" by Bas van den Beld
  • Stefan Weitz (Bing) about Bing in Europe
  • Eric Schmidt interviewed at Gartner Symposium

Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap