Yandex.Money gets real
Today the Russian search giant Yandex announced that their online payment system can now be used in real world. From now on, users of Yandex.Money can get a bank card linked to their account on Yandex and use it to pay for goods and services both online and offline.
The card provided by Yandex is a MasterCard – more precisely, MasterCard Gold. It can be used anywhere in the world, online or offline, in any store which displays a MasterCard logo. Besides that, Yandex.Money users will be able to withdraw cash at ATMs, but this requires a one-time identification procedure which allows Yandex to verify the user’s identity (by default, Yandex.Money accounts are anonymous – basically, the only thing you need to get one is an email address).
Withdrawing Yandex.Money at cash machines will involve a commission of 3% plus 15 rubles (around €0,40). All the other operations with the account are free. Requesting a card is also free of charge: the only payment required is the cost of the delivery which is, by the way, worldwide.
Today Yandex.Money is the largest e-payment system in Runet, or Russian internet, with more than 9 million registered accounts. Last month Yandex made it possible to link your Yandex account to a bank account outside of Russia, now Yandex users get MasterCards. What’s next?
Tagcloudevent street view video sea twitter streetview baidu yandex social media adwords maps website viral ads browser google earth china sem social bing news europe research business search engines marketing analytics funny realtime search engine strategies blogger advertising indonesia google tools tools seo app privacy smx microsoft