Yandex.Money gets real
Today the Russian search giant Yandex announced that their online payment system can now be used in real world. From now on, users of Yandex.Money can get a bank card linked to their account on Yandex and use it to pay for goods and services both online and offline.
The card provided by Yandex is a MasterCard – more precisely, MasterCard Gold. It can be used anywhere in the world, online or offline, in any store which displays a MasterCard logo. Besides that, Yandex.Money users will be able to withdraw cash at ATMs, but this requires a one-time identification procedure which allows Yandex to verify the user’s identity (by default, Yandex.Money accounts are anonymous – basically, the only thing you need to get one is an email address).
Withdrawing Yandex.Money at cash machines will involve a commission of 3% plus 15 rubles (around €0,40). All the other operations with the account are free. Requesting a card is also free of charge: the only payment required is the cost of the delivery which is, by the way, worldwide.
Today Yandex.Money is the largest e-payment system in Runet, or Russian internet, with more than 9 million registered accounts. Last month Yandex made it possible to link your Yandex account to a bank account outside of Russia, now Yandex users get MasterCards. What’s next?
Tagcloudadvertising sem seo facebook funny realtime images streetview microsoft matt cutts russia analytics youtube ppc yahoo app adwords apple searchcowboys gmail mobile london smx sea china bing event news tools europe search engines viral search street view ads google tools android twitter maps interview