Yandex.Money gets real
Today the Russian search giant Yandex announced that their online payment system can now be used in real world. From now on, users of Yandex.Money can get a bank card linked to their account on Yandex and use it to pay for goods and services both online and offline.
The card provided by Yandex is a MasterCard – more precisely, MasterCard Gold. It can be used anywhere in the world, online or offline, in any store which displays a MasterCard logo. Besides that, Yandex.Money users will be able to withdraw cash at ATMs, but this requires a one-time identification procedure which allows Yandex to verify the user’s identity (by default, Yandex.Money accounts are anonymous – basically, the only thing you need to get one is an email address).
Withdrawing Yandex.Money at cash machines will involve a commission of 3% plus 15 rubles (around €0,40). All the other operations with the account are free. Requesting a card is also free of charge: the only payment required is the cost of the delivery which is, by the way, worldwide.
Today Yandex.Money is the largest e-payment system in Runet, or Russian internet, with more than 9 million registered accounts. Last month Yandex made it possible to link your Yandex account to a bank account outside of Russia, now Yandex users get MasterCards. What’s next?
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