Yandex.Money is going global

Mon 26 March 2012 11:00, Tamara Yadvichuk

Yandex.Money, online payment system of the Russian search giant, now allows you to link your Yandex.Money account to a bank account outside of Russia.

Yandex.Money is accepted by most major online stores in Russia, such as Ozon or kupiVIP, and by a number of online services provided throughout the ‘Runet’ (Russian internet). From now on, if you have a debit card of a non-Russian bank with money on it, you can buy products and services in Russian online shops, some of which can deliver them worldwide but do not accept international payment systems.

The service is available in all countries except Canada and US so far. The downside is that Yandex.Money (like most of Yandex’s features) has a Russian-only interface, which practically limits its audience to Russian emigrants who are used to Yandex and its services. An English interface would allow Yandex to target a much broader audience, which means more business for Russian e-commerce. So why doesn’t Yandex translate its services into English? Is Yandex planning to expand beyond the Russian-speaking market, or is it simply enough to keep the leading position in Russia?

<How to Measure Performances on t...

Indonesian Famous Twitter Users ...>

Comment

eBay says AdWords is a waste of ...

Thu 14 Mar 2013, Tamara Yadvichuk

1 comment

A recent study conducted by the e-sales giant eBay questions the value of Google AdWords, suggesting that advertising on Google search is be less profitable than exp...... read more

International Women’s Day

Fri 8 Mar 2013, Tamara Yadvichuk

0 comments

Did you know that today is International Women’s Day? Despite the word ‘international’ in its name, the holiday seems a lot less international than...... read more

Facebook blocks Yandex social se...

Tue 26 Feb 2013, Tamara Yadvichuk

0 comments

Facebook blocks Yandex social search app

Here is a quick update for those following the news of the Russian online world. A couple of weeks ago Russian search giant Yandex launched a social search app c...... read more

FSB will protect Russian cybersp...

Fri 25 Jan 2013, Tamara Yadvichuk

0 comments

FSB will protect Russian cyberspace from spyware attacks

On Tuesday January 15th. Russian president Vladimir Putin assigned FSB, the Russian Federal Security Service and the successor of the Soviet KGB, with a task to &ldq...... read more