Yandex.Money is going global
Yandex.Money is accepted by most major online stores in Russia, such as Ozon or kupiVIP, and by a number of online services provided throughout the ‘Runet’ (Russian internet). From now on, if you have a debit card of a non-Russian bank with money on it, you can buy products and services in Russian online shops, some of which can deliver them worldwide but do not accept international payment systems.
The service is available in all countries except Canada and US so far. The downside is that Yandex.Money (like most of Yandex’s features) has a Russian-only interface, which practically limits its audience to Russian emigrants who are used to Yandex and its services. An English interface would allow Yandex to target a much broader audience, which means more business for Russian e-commerce. So why doesn’t Yandex translate its services into English? Is Yandex planning to expand beyond the Russian-speaking market, or is it simply enough to keep the leading position in Russia?
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12 June 2013 / 13 June 2013