Yandex.Money is going global

Mon 26 March 2012 11:00, Tamara Yadvichuk

Yandex.Money is going global

Yandex.Money, online payment system of the Russian search giant, now allows you to link your Yandex.Money account to a bank account outside of Russia. 

Yandex.Money is accepted by most major online stores in Russia, such as Ozon or kupiVIP, and by a number of online services provided throughout the ‘Runet’ (Russian internet). From now on, if you have a debit card of a non-Russian bank with money on it, you can buy products and services in Russian online shops, some of which can deliver them worldwide but do not accept international payment systems.

The service is available in all countries except Canada and US so far. The downside is that Yandex.Money (like most of Yandex’s features) has a Russian-only interface, which practically limits its audience to Russian emigrants who are used to Yandex and its services.  An English interface would allow Yandex to target a much broader audience, which means more business for Russian e-commerce. So why doesn’t Yandex translate its services into English? Is Yandex planning to expand beyond the Russian-speaking market, or is it simply enough to keep the leading position in Russia?

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