3 things you need to know about Yandex search
Yandex, the most popular search engine in Russia, is similar to Google in a lot of ways as many of its services are in essence the same as Google’s.
But there are a number of things you need to know about Yandex before you become visible in its search results. Here's a few:
1. Yandex prefers
2. Yandex takes
geographical regions into account
3. Yandex values
links more than content
Consequently, the search results on Yandex and Google vary dramatically. Here’s an example (only two websites showed up on the first page of both Google and Yandex search results):
Searching for ‘buy kindle’ on Google
Searching for ‘buy kindle’ on Yandex
So if you want to optimize your site for Yandex – you have a lot of work ahead of you (check this Russian-language source for more info). To make it even more tricky, both Google and Yandex keep working on their algorithms, and companies need to be aware of any changes because they might affect their position in the search results. I’ll keep you posted on the topic in my future atricles.
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