3 things you need to know about Yandex search

Mon 5 March 2012 12:00, Tamara Yadvichuk

3 things you need to know about Yandex search

Yandex, the most popular search engine in Russia, is similar to Google in a lot of ways as many of its services are in essence the same as Google’s.

But there are a number of things you need to know about Yandex before you become visible in its search results. Here's a few:

 

1.   Yandex prefers Russian sites
If you simply try looking for any English word or phrase on yandex.ru, you will see a lot of results from Russia, even though you didn’t ask for them. On the contrary, google.ru, to which you are automatically redirected from Google.com if you have a Russian IP address, it doesn’t show you results in Russian if you look for something in English.

2.   Yandex takes geographical regions into account
Unlike Google, Yandex search results greatly depend on the region or city the query comes from. On the one hand, this makes it easier for small locally-operating businesses to show up high on the search results in their region. On the other hand, it may be difficult for them to become known if they want to expand.

3.   Yandex values links more than content
For Google, a good website needs to have unique and useful content. For Yandex, a good website needs to have a lot of trustworthy links, and unique content is only one of the many factors Yandex uses in its rating.

Consequently, the search results on Yandex and Google vary dramatically. Here’s an example (only two websites showed up on the first page of both Google and Yandex search results):

Searching for ‘buy kindle’ on Google

0203%20search%20google1

 

Searching for ‘buy kindle’ on Yandex

0203%20search%20yandex1

So if you want to optimize your site for Yandex – you have a lot of work ahead of you (check this Russian-language source for more info). To make it even more tricky, both Google and Yandex keep working on their algorithms, and companies need to be aware of any changes because they might affect their position in the search results. I’ll keep you posted on the topic in my future atricles.


  • Comments (9)
  • Yandex
  • Tell-a-cowboy

Comments (9)

 

  • I do not agree that Yandex values links more than content, and with Google it's the other way around. When it comes to Google.ru, it is much easier to rank a site with poor content by pushing links to it.. Yandex has much better understanding of Russian language, grammar and semantics.

    Di 6 mrt 2012, 10:01


    • Tamara

    Thank you for your comment, Anna. I have gathered this info from multiple online sources, which reported that among other things that Yandex pays a lot of attention to links - at least more than Google. I haven't looked specifically at the differences betweet the results on Google.ru and Yandex.ru for search queries in Russian

    Di 6 mrt 2012, 13:26


  • Can you recommend a Russian company that provides translation services to websites ?

    Wo 7 mrt 2012, 08:53


    • Tamara Yadvichuk

    Jailbreak and Unlock, we will email you over the translation services

    Wo 7 mrt 2012, 11:06


  • Yandex is a lengthy bot on my website. I am grateful, even though it takes up a lot of bandwidth. Yandex likes websites in Greece. Perhaps its the lengthy political connection and that Russia has a growing influence in the Greek economy through investments there. More Russians understand English than let on. That is why perhaps Yandex is heavily spidering some sites.

    Wo 7 mrt 2012, 12:32


  • I would not agree either that for Yandex links play more important role than the content. Both are immportant!

    Ma 25 jun 2012, 12:22


    • vigneshwar

    i use yandex dns and yandex sites to stay away from nsa prism suvillence

    Wo 10 jul 2013, 03:09


  • thank u

    Wo 4 sep 2013, 06:33


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