Why Yandex loses market share

Wed 8 February 2012 16:20, Tamara Yadvichuk

Why Yandex loses market share

Yandex, the leading Russian search engine, has been losing market share for some time now. According to Liveinternet.ru, over the last year Yandex’s market share in Russia dropped 4.8%, while Google went 4% up. Although still the absolute leader with 59,7% of the market today, Yandex is slowly losing dedicated users, while Google (25.1%) is growing. So why is this happening?

Yandex started to give in to Google mainly due to the growing popularity of Chrome, now the most widely used web browser in Russia (see stats by StatCounter).

Graph

Obviously, Google Chrome was created with Google as a default search engine which, at least for Russian users, could not be changed.  Not to stay behind, Yandex made its own Chrome browser based on Chromium open-source code. Essentially the Russian Chrome (Хром in Cyrillic) is identical to Google Chrome - with the exception of the default homepage being of course Yandex.ru, the default search engine being Yandex, and the bookmarks being filled with a number of Yandex services.

However, Yandex hasn’t regained its strength yet. Some Russian bloggers simply say this is due to the fact that Google is a superior search engine and back their words with a strong statement that reads “Yandex sucks: progressive people use Google!”. In my next article I will compare what features Yandex and Google actually have to offer their users – let’s see who wins the epic fight!


  • Comments (0)
  • Yandex
  • Tell-a-cowboy

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Google Nose
  • Flight Search
  • Flight Search
  • Wonder app by Yandex Labs
  • Ingress
  • Google Handwrite
  • Using Google search
  • IPv6 launch

Last Comments


Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap