Yandex powering Search Ads on Bing

Tue 15 December 2009 09:00, Bas van den Beld

It sounds like the world turned around, but it's not. Quintura reports that Yandex is now powering search contextual ads on Bing. Off course we are talking here about the Russian version of Bing.

Yandex.Direct advertisements are shown both above the Bing.com’s search results and on the right side. The ads come forth from a deal between Bing and Yandex which Yandex announced on their blog.

The Yandex.Direct ads has been tested on Bing since September 2009. It will give Bing more relevant ads and will deliver both Yandex and Microsoft the chance on a big revenue growth.

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