Google in competition with Yandex: taking over Mail.ru

Mon 7 December 2009 09:42, Editors

Yandex has the biggest market share in Russia. Their market share is good for almost 55%. Google follows at almost 35% but is likely to make a big step towards Yandex. According to Quintura Google will be taking over Mail.ru and with that taking another 8% market share to move closer to Yandex.

Yandex is the current default search provider on Mail.ru. It has been so since 2006. Before that it was Google who powered Mail.ru.

Mail.ru used to be a lot bigger in Russia (almost 40% market share) before Yandex took over from Google in 2006. Now Google steps back in and Mail.ru hopes to get more market share back. Mail.ru will be powered by Google, but for the user it will look like Mail.ru, not Google.

For Google the interesting part lies in two different angles: with Mail.ru they increase their market share, but more importantly will be able to get even more understanding of the Russian market and language. One of the reasons why Google doesn't seem to be able to beat Yandex is because of the language problems they face in Russia. Another angle for Google is the advertising part. They will be getting a lot more advertising profit from Mail.ru.

<Our weekend reading list Novembe...

Google personalized search for e...>

Comments (1)

- Eduard Blacquière
- [website]
Not sure if this is just a partnership/deal or an acquisition.

Nonetheless an interesting move in a European market where Google isn't dominant.

Mon 7 Dec 2009, 13:33

Comment

Vkontakte loses copyright battle

Tue 7 Feb 2012, Tamara Yadvichuk

0 comments

Vkontakte, the most important social network in Russia, has recently lost a copyright case to Gala Music Group who claimed their rights for the content posted by Vk...... read more

Futubra... “Twitter for housewives”

Fri 3 Feb 2012, Tamara Yadvichuk

0 comments

On January 16th Russian internet giant Mail.ru Group launched Futubra, a Russian-language microblogging service. Two weeks into the launch it had almost 50000 users an...... read more

‘Have Florida - Will Travel’

Wed 1 Feb 2012, Ramcy Simoons

0 comments

As Gallant Grand Old Party nominee Romney one upped or better put smacked the Gator daylights out of ole Gingrich or ‘G-rich’ for insiders (Comedy Central)...... read more

Inside buildings will be seen in...

Mon 30 Jan 2012, Qin Hu

0 comments

Inside buildings will be seen in Google Maps soon

Recently, Google announced the news about the coming feature of Google Maps. According to its vice president of consumer products, Marissa Mayer, Business photos for G...... read more