Yandex and Google good for 96% share in Russia
Thu 29 October 2009 17:03, Editors
Data from Comscore shows us that the Russian search market is dominated by Yandex and Google. Both giants account for 96% of all search traffic in Russia in August 2009.
Yandex takes the biggest share with 54,4% of all searches. To this number you can also add the 7,4% share Mail.ru takes because that is powered by Yandex. Google is the second largest search engine, still very much behind Yandex: 34,5%. After Yandex and Google Rambler (1,9%) and Bing (0,4%) follow with very low margins. Rambler used to be one of the bigger search engines, but lost 8% market share in the last year, which indicates the shift to Yandex and Google.
According to Comscore in August there were 21,5 million search users in Russia. That is 63,4% of all the internet users.
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Comments (2)
I've been advertising with Yandex for a couple of months now and it's pretty tough. Most parts of the interface are in Russian, but we get cheap quality traffic for our russian gameportals.
Vr 30 okt 2009, 10:59
Thank you for making us aware of these search engine' stats in Russia.
Ma 7 dec 2009, 16:12