Yahoo decreases minimum bid in France In an effort to get the French advertisers to hang on to Yahoo! the former search giant decreased the minimum bid for keywords from €0,15 to €0,10. With that the absolute maximum French advertisers have to pay for any keyword is now 10 cents. The change will have a positive effect on those working with low marges. CommentThe lifetime value of customers ...1 comment  The human psyche is a complex thing. What we do, when we do it and why we do it are not altogether clear or even logical. And while Pavlov may have been able to get a ...... read more
Trada pay-per-click expert sourcing1 comment Trada (trada.com) has recently launched its people AND technology platform. Trada is a very niche vertical platform that brings together webagencies, web specialists and companies/advertisers looking for and offering pay-per-click expertise. Getting into Trada looks simple: as an advertiser you sign up, create a campaign you’d like to run by some optimizers (pay-per-click experts) and set the goals for the campaign (either cost per click or cost per action). Optimizers can then join the...... read more
Three more effective but less of...0 comments  Yesterday I summed up two effective traffic sources that are often forgotten: Google Image Search and well-ranked YouTube Videos. But of course those are not the only ...... read more
Partnership between Yahoo and Tw...0 comments  Yahoo, the arch rival of Google is all set to make its website and search more compelling. Yahoo will now show a wider range of Twitter updates in its search results. ...... read more
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