Yahoo shows decline in revenues

Wed 22 July 2009 09:02, Bas van den Beld

Yahoo shows decline in revenues

It's that time of the Quarter again where the companies who are on the stock exchange show us their Quarterly figures. Earlier this week Google announced its profit-rise. Yesterday it was Yahoo! who was up. Yahoo however showed a lot less impressive numbers than Google did.

Yahoo presented a 1.108 billion Euros, wich was decrease of 13 percent from the second quarter of 2008. The numbers didn't look pretty, but Yahoo still feels confident.

Yahoo boss Carol Bartz is happy with the results: “I’m pleased with our results this past quarter. We established a clear, simple vision to be the center of people’s lives online, and we’re backing that vision with important initiatives to create ‘wow’ experiences for our users,”

Yahoo says the reduction of revenues was caused by "the effects of currency rate fluctuations, the sale of Kelkoo in late 2008 and lower fees revenues from voice-over IP services and subscription music offerings".

Other parts which declined were Marketing services revenues (13 percent), Marketing services revenues from Owned and Operated sites (16 percent) and Marketing services revenues from Affiliate sites (9 percent).

Search revenues were 253 million euros in Search advertising revenues, a decline of 15% and 277 million euros for display advertising revenue, which was down 14% compared to a year before.

Yahoo is expecting things to get even worse in the third Quarter but Yahoo does believe it is "making the right investments" for the long term. If Microsoft will be in that long term perspective is getting more and more clear. The question is maybe even more 'when' than 'if'.

Below the earnings presentation given by Yahoo.

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  • Yahoo is "making the right investments" for the long term, but will companies wait that long to see a great ROI? With the current environment, marketers may want a "quick fix" and if Yahoo can't deliver results they'll jump on the Google bandwagon.

    Wo 22 jul 2009, 17:25


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