Yahoo testing favicons in PPC ads
Yahoo used to be the most dominant search engine on the web. Then came Google and now Yahoo seems to be nearly dead. However, the innovation-department seems to be up and running as never before. They now are testing yet another new feature: favicons in popular search ad results.
With the favicon they hope to boost the clickthrough rates and improve their quality scores.
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12 June 2013 / 13 June 2013