Yahoo testing favicons in PPC ads
Yahoo used to be the most dominant search engine on the web. Then came Google and now Yahoo seems to be nearly dead. However, the innovation-department seems to be up and running as never before. They now are testing yet another new feature: favicons in popular search ad results.
With the favicon they hope to boost the clickthrough rates and improve their quality scores.
Tagcloudapp search engines browser apple google analytics seo ads yandex street view iphone search search engine strategies linkbuilding event android russia mobile yahoo images youtube privacy video blogger news searchcowboys baidu viral realtime a4uexpo twitter social media google wave business maps internet gmail blog matt cutts interview