Yahoo testing favicons in PPC ads

Tue 12 May 2009 14:01, Bas van den Beld

Yahoo used to be the most dominant search engine on the web. Then came Google and now Yahoo seems to be nearly dead. However, the innovation-department seems to be up and running as never before. They now are testing yet another new feature: favicons in popular search ad results.

On the c Blog Editor Jeff Sweat told us Yahoo is testing the little icons next to the URL in the sponsored results.

Yahoo testing favicons in PPC ads

With the favicon they hope to boost the clickthrough rates and improve their quality scores.

Yahoo is only testing it with a select group of advertisers so chances are small that you will run into one of them.

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