Yahoo Web Analytics 9.5: "Prepare to be WOW’ed"

Tue 28 April 2009 17:59, Bas van den Beld

Yahoo Web Analytics 9.5: "Prepare to be WOW’ed"

Only this morning at A4UExpo the expert SEO's were talking about Yahoo Web Analytics and how Dennis Mortensen was going to stay with Yahoo until at least the new version was live.

Little did they know that Dennis was actually preparing to go live at that right time! This morning Mortensen announced the launch of Yahoo! Web Analytics 9.5 on his blog Visual Revenue.

They started out rolling out the new versions to clients today. And in the comments of his own article Dennis told on of our bloggers, Jon Myers, that we had to "Prepare to be WOW’ed".

Yahoowebanalytics9_5_dashboard1
The new version has been focussing on backend and scalability issues but they also implemented some new features:

  • New Demographic Dimensions
  • New Psychographic Dimensions
  • New Charting Capabilities
  • New Path Analysis
  • New Negative-Segmentation opportunities
  • New version 5 tracking code (I describe the upgrade in my Yahoo! Web Analytics book)
  • ..and 30 other smaller updates like e.g. native PDF export, use up to 50 actions (goals), introduction of 38 custom fields etcetera

The Demographic Dimensions can also be filtered to use in other reports, the Psychographic Dimensions "hold similar characteristics as Demographics, in the sense that you can filter and segment on this data."

The screenshots Mortensen supplies on his blog look very nice. To give you some insight:

Yahoowebanalytics9_5_demo_age_gender
Yahoowebanalytics9_5_vizualization
Yahoowebanalytics9_5_ywa

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