Yahoo usage drops big time in UK

Sat 31 January 2009 12:14, Bas van den Beld

Yahoo usage drops big time in UK

Yahoo is losing ground in the UK. And its losing ground fast. Numbers released by Efficient Frontier show a decline in search advertising of no less than 40% in the final Quarter of 2008.

Where Yahoo had a market share of 13,9 percent in 2007 in 2008 the market share dropped to 8,4 percent. Google was the big winner growing from 82,6 percent to 88,2 percent.

The total spend on search advertising in the UK grew with 11 percent compared to the fourth Quarter of 2007. The research also shows that closing down the European Content Network by Yahoo, which was announced earlier this month, is not such a bad idea. There was no market share what so ever for the Yahoo Network, compared to 6% for Google.

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