Yahoo announces its advertising system, Genome
Yesterday at Internet Week New York, Yahoo introduced Genome, a self-service online advertising suite. The new system will allow its customers to virtually control all aspects of online marketing campaigns, including planning, targeting and analytics.
Genome is the result of a partnership between Yahoo, AOL and Microsoft, so it combines the technologies previously used in Yahoo and Interclick, as well as data on display ads from the participating companies. This integrated technology and data inventory promise to result in “the most complete, custom audience solution in the industry”, according to Yahoo official statement. Genome will assist marketers in organizing unstructured digital data in order to make successful online marketing campaigns, resulting in increasing brand value and revenues.
Genome used to be the name of a self-service audience recommendation platform from Interclick, the online marketing solutions company, which was merged by Yahoo in December last year.
Genome is anticipated to be launched in July 2012.
Tagcloudfacebook interview adwords twitter seo streetview maps search engines bing tools search engine website linkbuilding london baidu matt cutts google wave street view ads yandex youtube smx ses advertising google earth apple russia spain searchcowboys realtime blogger social media google maps event app blog video internet images privacy
12 June 2013 / 13 June 2013