Yahoo announces its advertising system, Genome

Tue 15 May 2012 18:15, Kostja Novikov

Yahoo announces its advertising system, Genome

Yesterday at Internet Week New York, Yahoo introduced Genome, a self-service online advertising suite. The new system will allow its customers to virtually control all aspects of online marketing campaigns, including planning, targeting and analytics.

Genome is the result of a partnership between Yahoo, AOL and Microsoft, so it combines the technologies previously used in Yahoo and Interclick, as well as data on display ads from the participating companies. This integrated technology and data inventory promise to result in “the most complete, custom audience solution in the industry”, according to Yahoo official statement. Genome will assist marketers in organizing unstructured digital data in order to make successful online marketing campaigns, resulting in increasing brand value and revenues. 

Genome used to be the name of a self-service audience recommendation platform from Interclick, the online marketing solutions company, which was merged by Yahoo in December last year. 

Genome is anticipated to be launched in July 2012. 

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