Google kills agreement with Yahoo!
It was a surprsing deal earlier this year. Right after Yahoo! decided NOT to accept the final offer made by Microsoft an agreement with Google was announced.
Yahoo was going to use Google Adds on their website. It never came to that. Earlier there was a delay to give regulators the chance to review the deal. Today Google announced that the regulators can stop checking: they are killing the agreement.
It is those same regulators that get the blame. On their blog Google announced:
"after four months of review, including discussions of various possible changes to the agreement, it's clear that government regulators and some advertisers continue to have concerns about the agreement."
However the question arises if this is the real reason for the break up. And the next question would be: what will Microsoft be doing?
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12 June 2013 / 13 June 2013