Yahoo! Sponsored adds now on iPhone

Wed 30 September 2009 13:15, Editors

Yahoo! Sponsored adds now on iPhone

Yahoo has 'tweaked' their sponsored ads so they can now be served to both iPhone and Android mobile phones. Advertisers don't have to do anything, adds will begin appearing immediately on these devices for relevant searches.

Until now the standard Sponsored Search ads never appeared on these devices, but Yahoo believes there is money to be made in that area.

The servicing of 'regular' ads on these mobile devices will not interfere with the  Yahoo! Mobile Sponsored Search ads. Those are tailored specifically for mobile phones, but iPhones (and iPods) and Android phones use different kind of browsers, which are closer to a webbrowser than a mobile browser.

One ad appears at the top of the search results, two ads  at the bottom:

(images from Schmahoo)

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