Dan, Senior SEO Programmer at SEO Consult, shares his thoughts on why many search engine optimisation campaigns don't bring the success that they should.
1. Unrealistic targets.Unrealistic targets are the number one cause of campaign failure. This is the responsibility of both the client and the SEO Company. The client should know that SEO is like any normal business strategy, start small, set targets and progress. The SEO should have managed the expectations of the client. They should have ...... read more