SMX London 2008 - Search Advertising - Ophir Cohen - Part 1

Wed 5 November 2008 15:24, Bas van den Beld, 4262 views

SMX London 2008 - Search...>

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The Use of Trademark on Google A...

Wed 1 Jun 2011, Kelly Ge

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Is it allowed to put the brand names from other companies on Google Adwords? Many advertisers are wondering on the involvement of trademark on Ads. You will find lot...... read more

The trouble with measuring integ...

Fri 4 Mar 2011, J-P De Clerck

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The trouble with measuring integrated search and display ads

For years, developers and service providers have worked to provide more and more ways for marketers to track their online marketing budgets. This has built a reputatio...... read more

SEA and landing pages: the brand...

Wed 2 Mar 2011, J-P De Clerck

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SEA and landing pages: the branding perspective

Lorie Weiman wrote a nice post recently for Search Engine Land where she offers some tips on using search for branding. As she points out in her post, branding is not ...... read more

How to improve Baidu quality score

Wed 16 Feb 2011, Kelly Ge

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Baidu gives each keyword in campaigns a quality score. The quality score does not have much impact on the biding price, effectiveness of ads and ROI, but mostly deci...... read more

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