How Eyetracking works

Tue 10 February 2009 09:30, Bas van den Beld, 6246 views


  • Comments (1)
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Comments (1)

 

  • Hey Bas

    How the page is interated with has always interested me over the years, give you some great knowledge into how you can refine and improve the pages you display to site users and squeeze those extra conversion % out to improve ROI.

    Eye tracking can be very expensive, so a couple of great cheap but ver effective tools are:

    - Usability Testing

    www.usertesting.com ($19 – 24hrs later video and report)

    - Hotspot Testing

    www.crazyegg.com (Free)
    Once you have the fundamentals of a good page optimised, test the hot spots Click Tracking

    Za 21 feb 2009, 18:48

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