Adobe Creative Suite goes all cloud
Adobe Systems Inc announced that its Creative Suite will continue developing in the form of Creative Cloud, meaning that new versions Photoshop, Illustrator, InDesign and the like from now on will be available through online subscriptions only. Thus, Adobe Creative Suite CS6 was the last one to come on CDs packaged in a box, now Adobe’s creative products will be continuously improved and updated within Creative Cloud.
Creative Cloud is, in fact, not 100% cloud: the software is downloaded and installed on the computer of the user and, according to Adobe CEO Shantanu Narayen, can be used offline just as well as online. What the cloud system offers is [on the good side] a possibility to get all the newest features as soon as they are produced by Adobe developers (normally you would have to wait until the new version is available). On the other [not so good] side, the cloud allows Adobe to turn their software into a service and provide it on the basis of a monthly subscription.
What will it cost?
The prices of online subscriptions considerably vary per country. For those who are in the Netherlands like myself, using a single creative app for a month would cost €24.59, and complete access to Creative Cloud (AKA Adobe Master Collection in the old days) costs as much as €61.49 per month. Although for existing customers of licensed creative products Adobe offers considerable discounts for the first year.
The end of piracy?
According to Adobe, fighting off pirates was not the main reason for moving their software into a cloud, although it will certainly increase security. The apps will be contacting the server every time they are used, which makes it much more difficult (though not impossible) to access them without paying. Adobe CEO Shantanu Narayen pointed out that the subscription-based model makes Adobe products more affordable compared to the price of the perpetual license, which means that more users in the emerging markets will be able to afford a monthly subscription. But considering the piracy rates in regions like Eastern and Central Europe (62%) and Asia Pacific (60%), it is hard to believe that people who never really considered purchasing licensed software would readily subscribe to a monthly payment.
Tagcloudrealtime search engine strategies google apple ses event searchcowboys news search engine russia london privacy browser seo linkbuilding smx youtube social media a4uexpo matt cutts baidu street view research yahoo china google tools twitter microsoft blogger ppc yandex google maps adwords google wave streetview sem social blog ads images