Startup lets you pay with your fingerprint
You may think that paying with a debit card is easy enough, but the creators of Pay Tango would disagree. The team of four students found a way to make payments which do not involve cash or plastic cards, and require only a touch of your finger.
Pay Tango is a small scanner that links your biometric data (your fingerprint) to the card you want to use (debit card, credit card, member card etc.). From the moment you have created an account by linking your fingerprint to the card you can pay at that venue by simply touching the scanner – no pin is necessary. What is more, ‘creating an account’ takes as little as 6 seconds, as this little Vine video shows.
At the moment the creators of Pay Tango are aiming at placing their devices at universities and sports clubs in San Francisco, Mashable reports. The cool thing about this payment system is that it is not only cashless – it is wallet-less! So, at a place like a sports club, which you visit regularly (at least you try :), and you would probably be happy not to carry your wallet around, it could really make a difference. Or at the grocery store right next to your house (since you probably do 90% of your shopping there), at places related to healthcare, or your favorite bar (although this could also be a bad idea as well)…
There have been lots of attempts to take cashless payment to a new level, but so far plastic cards seem to be the best solution since they are by now [relatively] universal. But I’m sure that the next step should involve biometric data, whether it is using your fingerprint, iris, heartbeat (yes, apparently you can identify a person by their unique heartbeat!), or whatever else you can scan, measure and identify as unique!
Tagcloudsmx searchcowboys website a4uexpo viral research baidu google wave privacy event yandex apple russia tools social media advertising seo realtime blogger europe interview video matt cutts bing search engines china google tools mobile funny marketing search engine strategies social news yahoo gmail ppc analytics sem business linkbuilding