EveryScape? Have you heard of it?
This is a site and a name I keep bringing up on a regular basis and it still seems that not a lot of people are aware of it. I first blogged about my thoughts on it on my blog just over 2 years ago now, we have watched Google develop their Maps and Street View offerings but….EveryScape? Have you heard of it?
Everscape for me was at the cutting edge of the market and was 2 years ahead of its time. It gives you Maps, high end virtual street imagery, Local Search marketing opportunities, the ability so step from the street into the building or business and even cool matrix type (I am a Geek!) transitions where you fly from point to point!
What I like about this is it enables you to step into a very intuitive and engaging environment to navigate around as Google street view does. But on top of this there are some really good “Local Search” listings to enable businesses to advertise with and there has been for years this functionality on Everyscape and it was only on Everyscape until August of this year when Google finally got round to installing Streetview, Google Maps and Local Listing all together and there is a great video about it here on YouTube:
OK so that is enough about Google as there are thousands of blog posts about them and this post is about the under dogs! The only limitations currently with EveryScape is their coverage, as you can imagine it does not have the ability or the mega bucks to send out cars all over the world to map like Google did so it is very US focused, I would hope this will change. But it does have coverage Google doesn’t, for example Street View coverage of the Great Wall of China!
Compared to Google coverage of zero! Guess they upset China and couldn't smuggle in a street view car!
Local Street View Quality 360 degree environment
Maps listings and on street level view brand and offer led integration
Ability to step from the street inside the advertised business
As it is a European Search marketing Blog I thought it only best to focus the picture on Jean Paul Gaultier :)
And then a quick look at the main museum reception…..
Imagine the endless business uses for this in shopping, estate agents, cinemas and many many more. Everyscape does push hard the ability for local businesses to advertise and take part and this has grown, but not at the pace that is required. We need more camera cars on the roads to map like Google Streetview. Ever wondered what an Everyscape car looks like? Well go on the streets of New York and navigate straight down :).
Overall if this was ever to gain the coverage it deserves world wide I think it needs to push hard the developer route and the social community route. This will allow the masses to drive forward the coverage and development as the technology really has some great functionality to offer that rivals Google Maps in everyway it just needs to gain the awareness in the market so I hope that with this post I have done my bit. Enjoy surfing the streets of Everyscape I know I have for years now!
PS...I am in no way selling on behalf of EveryScape I just like the product!! :)
Tagcloudtools youtube seo street view europe spain china android adwords russia research ppc matt cutts website internet iphone viral search engine strategies linkbuilding business ses video apple twitter google earth bing microsoft yahoo maps gmail news privacy google maps social app smx sem london analytics google