What “military secret” can you get from Facebook? News released that Beijing cyber-spies accused of using fake social networking accounts in bid to steal military secrets from the west. This news has become the top news for the western press. All firmly think that it has been co-ordinated by cyber-spies in China. From all the news, it is not cle...... read more
Gowalla Shuts Down It has been three months after Facebook took over the location-based social network, Gowalla. Today, Gowalla finally gave a sign about its future: it goes offline! If you go to the Gowalla site, you will see a goodbye text saying “Thank you for going out with Gowalla. It was a pleasur...... read more
How direct sales business models integrate with e-commerce I As many brick and mortar businesses opened online shops like for example H&M and Zara, I as a marketer/online shopper am quite interested in researching how brands with their ‘roots’ in direct sales are trying to catch up with e-commerce and subsequently possibly influence (my) on...... read more
#stopkony: Social campaigning for human rights You probably might have heard something about Kony 2012 and a smoothly produced video. The video was posted last Monday, march 5th. Since that day it has been viewed over 55 million times and #stopkony is a trending topic on Twitter. Even celebrities like Rihanna, Oprah Winfrey and P....... read more
Red Cross and Dell - Social Media Tagteam? Sometimes I read about partnerships between company X and Y, but due to a sense of predictability or maybe lack of emerging opportunities I might absorb the information, store it somewhere in the back of my mind and move along ‘back to business’. Then again once in a while a partnersh...... read more
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