Social traffic outgrows all others in UK

Mon 14 September 2009 10:23, Bas van den Beld

Social Networks are more and more become the biggest traffic generator world wide and especially in the UK. The UK is known for their social media presence and the latest Hitwise numbers subscribe that.

Hitwise calculated that most traffic in the UK goes to social networks, while social networks themselves are the second largest source of traffic, after search engines.

According to Hitwise social networks are sending their traffic towards other content driven websites, rather than revenue generating transactional sites.

It does seem that both in search as in social media traffic is being directed to and through a couple of big players. Where in search Google (the Google.UK site accounts for 78,2% of search traffic and Google.com for 12,6%) is the dominant player in Social Facebook is taking that role.

Facebook is the biggest social network in the UK, gathering 47,9% of all traffic to social networking sites. They are followed by YouTube with 16,7%. Other social networks are staying behind with Bebo in third place with 'only' 4,2% of traffic.

<Our weekend reading list - Septe...

Google getting bigger in search ...>

Comment

Google and Apple get a “D”

Fri 4 May 2012, Tamara Yadvichuk

0 comments

In its latest Sustainability report British research organization EIRIS rated 2,063 international companies on sustainability and ethics. The companies were evaluate...... read more

Do moms really trump other women...

Mon 16 Apr 2012, Ramcy Simoons

0 comments

Do moms really trump other women on social media?

Now here's an 'oh no you didn't' question that I really shouldn't have asked this morning at the breakfast table without strapping on my preverbal kevlar. Rebutta...... read more

Where do you read your news?

Tue 27 Mar 2012, Tamara Yadvichuk

0 comments

On Monday, March 22nd ComScore reported that the number of people who get news from their smartphone grew 74% over the past year.... read more

Low Social Networks & Facebo...

Fri 17 Feb 2012, Gabriel Goldberg

0 comments

Low Social Networks & Facebook traffic source in BE (2011)

Social networks keep on growing and diversifying. Their importance as a traffic source is more and more at the center of attention for marketeers and other Traffic ...... read more