Facebook Lite: will Twitter become the ugly duck?
As we all know, there has been alot going on in social media and search land. Facebook just bought Friendfeed, Google just lauched social gadgets for iGoogle, Yahoo is teaming up with Microsoft. And Twitter? Well, Twitter still is Twitter. And that might become a problem for them, since everybody is developing to a, what I call, social search environment. And now the news came out that Facebook Lite is coming up, a service just like Twitter. So, what does this all mean for Twitter?
Facebook Lite & Friendfeed
The news is spreading that Facebook will be launching a Twitter-like service short term, called Facebook Lite. Facebook sent this news to a fair share of its users. Although online opinions are not all in sync, it clearly is an upfront attack at Twitter's address. If it will be successful? Who knows. It probably depends on the easyness of posting to it, importing (twitter) contacts, etc. And with the current possibilities to cross-post twitter messages, I don't expect much of the service yet, not in terms of attracting and binding current Twitter users.
Facebook recently also bought Friendfeed. And with that strategic move, they immediately became Twitters biggest competitor, with the best deck of cards in hand. With Friendfeed, Facebook has the possibility to import all shared information from lots of sources, create the highly desired real-time search functionality and head straight to the finish line.
Facebook lite screenshot
Next to Facebook also Google slowly is getting more into social media. They just launched their new Social Gadget service for iGoogle. Users of iGoogle can now play games, share content and collaborate with friends in a better way. Google also is working on a new infrastructure for the search engine. Are they getting themselves ready for real-time search too? Who knows.
Movie iGoogle Social Gadgets
Will Twitter become the ugly ducky?
And Twitter? Well, lets just hope that Twitter has a few tricks on his sleeve. With all the action around them, they better have the right protection and necessary battle plan to survive 2009. Their best bet probably is to team up with a search giant, or take Facebooks' side and face Google's competition. Or do they actually have a big masterplan to beat them all?
Source Duck Image: Dailymail
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12 June 2013 / 13 June 2013