iGoogle: Google's social platform
Google has never been very succesfull in the social media area. Orkut never really made it, except for in countries like Brazil and India and the acquisition of Jaiku can be called a disaster if you look at the current success of Twitter.
Still its interesting to see what Google is doing on iGoogle. Google's aim is to get users to interact via iGoogle: play games, share content and collaborate with friends.
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