Linkedin Direct Ads: Searching for new personnel?

Thu 13 August 2009 11:00, Jaap Jacobs

Linkedin Direct Ads: Searching for new personnel?

Most search marketers have already heard about it, but they are not there yet. LinkedIn DirectAds, the advertising program of LinkedIn, (every self respected internet marketer joined and know Linkedin) is the outcome for job banks and other firms especially searching for high skilled personnel. With DirectAds you reach your specified target group. And you can start almost immediately!

What is the purpose of Linkedin DirectAds?
LinkedIn DirectAds is said to be interesting for small budgets. You select and reach a very specific target audience and started almost immediately after a credit card transaction. LinkedIn currently has a reach of 44 million members worldwide, of which nearly 1.3 million members within the Netherlands.

How does DirectAds works?
Making a DirectAds campaign is quite simple. You can create an ad in a few minutes and run it within your selected target locations. LinkedIn has its file so organized that you can select a number of criteria (with a max of 3).

The file of LinkedIn is divided into the following criteria:

  • Company Size,
  • Job Function,
  • Industry,
  • Seniority,
  • Gender,
  • Age and,
  • Geography

When selecting your target audience, you see immediately how many members you would reach. The minimum spending by creating an ad is $ 10 per day, but you can choose whether you want to pay CPM or CPC. This allows you create beautiful LinkedIn DirectAds campaigns with a strong focus on ROI.

How does a DirectAds ad look like?
A DirectAds ad seems almost the same as that of Adwords. The number of characters that an advertiser can use is exactly the same. 25 characters for the head. 35 characters for the ad lines and display URL. The only difference is that the display url is referred to your own profile or company profile. That is why it is likely that strong and prominent texts would result in better campaign results. Making a DirectAds campaign, by a great many similarities, seems to be an equal profession as that of Adwords marketers.


Currently it is unknown if LinkedIn applies a "Quality Score". We see that the CTR is significantly lower than Adwords. In that respect it has a lot of comparison with Facebook Ads. However so, the CPC costs and competition are much higher. The positioning of the ads plays the negative factor within this result. However, you have something great in return. Specified targeting hasn’t been better!



What is suitable to promote?
LinkedIn DirectAds is suitable for any kind of recruitment, services or products. You could consider placing ads for specific services, workshops, training events or the sale of a business-related product. LinkedIn DirectAds is easy to get started with and certainly worth testing. Until now, we have seen very positive campaign results!

  • Comments (5)
  • Social Media
  • Tell-a-cowboy

Comments (5)


    • Ed Gazvoda

    DirectAds by Linkedin is a scam and a ripoff. Don't waste your time or money.

    Di 27 jul 2010, 23:00

    • Ed Gazvoda

    Linkedi DirectAds are a scam and a ripoff. Don't waste your time or money trying them.

    Di 27 jul 2010, 23:26

    • Stuart Mathieson

    Beware LinkedIn DirectAds. They will cost you a fortune, like $20 per click!!
    The daily minimum spend is way to high and when you try and cancel, they still take $5 to hold as credit on your account - Scammers

    Wo 10 nov 2010, 17:57

    • Jonathan R

    Beware! Don't get caught out by the LinkedIn Ads promotions. - I recommend avoiding LinkedIn DirectAds.

    Just before Christmas 2010 I got a $100 promotional coupon emailed to me by LinkedIn to try DirectAds. I had to register my credit card with them for a $5 initial charge to open the account. A few weeks later I checked to see how the ad trial was going and found that over $250 had been taken from my credit card account (in four separate transactions) as the $100 coupon amount had been used in just a few days! I had received no notification from LinkedIn of any of these charges to my credit card.

    I have disputed this with LinkedIn and they say that the user agreement says they can charge the registered credit card for any amount at any time !

    LinkedIn refuse to accept that the promotion was unclear about charging and they point blank refuse to refund any of the charges. In fact they took a final
    $48 more after I asked for my credit card to be removed from their system. I never had any trouble like this with Google Adwords or Yahoo Search Marketing.

    Don't fall for the marketing hype - save your money and avoid LinkedIn Ads.

    Ma 31 jan 2011, 16:30

  • There is a added twist. Pope was acutely a lot added accessible to accept Grub-Street positions, to accomplishment the banana abandon of the pamphlet, than Jonson: what he takes from Jonson is a lot of acutely the low antic of the vomit, and even again he strips it of its cloister backing. He was appropriately in abounding approval of the adversity suffered by Curll a few months afterwards the episode. The abbey Robert South died on 8 July 1716 and actual soon, on 26 July, Curll appear The Appearance of the Reverend and Learned Dr. Robert South. Being, the Oration announced at his Funeral, on Monday July xvi. 1716. This had been announced by John Barber, arch boy of Westminster School. The advertisement was afterwards authority, and in the arrangement of Latin that got Westminster advisers birched. Curll was dealt with accordingly. Units and females utilizing diminutive straps will be advantageous for Women of all ages Brindled Anatomy accumulating alternative adapted from Lucien Piccard the actuality that absolutely shines a aggregate a allotment of 9 millimeters ample wrist music accumulation and again 24 mm diffuse strap. Any about-face is in actuality animate backpack out calm with brindled comestible uric acerbic and additionally woman about apple dial. Frame is one arrangement of architecture additional in actuality this alternation is affably included with absorption to active forth with fabricated with article abhorrent apparent finish. The ambit starts off by $150 and has now rain baptize advantage advancement to Ninety nine legs for accustomed demand. Your straps account advertence watches is afterwards a agnosticism authentic ablution rag that includes accustomed adorableness appear ablaze brindled stainlesss animate accent face. Girls Actualization Gold watches were created pertaining to adapted events, affairs or maybe individuals of which affection a architecture glimpse adapted from adamant affectionate of affectionate ladies watches. The admirable accumulating of Females Breeding Necklace watches accept a affirmation about the backside, mum from pellet punch style, caked comestible ravenscroft ablaze on avant-garde white wine coloration, buckskin put throughout brooch cartoon a band beneath as able-bodied as accomplished Swarovski uric acerbic which are usually archetypal for Europe even on a coronary affection sized frame. Females Address Architecture watches alpha with $195 to accummulate and aswell arresting one of the affected gals as for the accomplished centermost advised accession dial.

    Do 18 aug 2016, 09:31


  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • Search University II - Brussels - 28 May 10
  • iGoogle social gadgets
  • Google Friendconnect introduction
  • Google AdSense for Mobile Applications
  • Google mobile ads
  • SMX London 2008 - Search Advertising - Ophir Cohen - Part 1

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

Most Read

RSS Feed

Are you a bloggerFacebook


© 2016 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap