Linkedin Direct Ads: Searching for new personnel?
Most search marketers have already heard about it, but they are not there yet. LinkedIn DirectAds, the advertising program of LinkedIn, (every self respected internet marketer joined and know Linkedin) is the outcome for job banks and other firms especially searching for high skilled personnel. With DirectAds you reach your specified target group. And you can start almost immediately!
What is the purpose of Linkedin DirectAds?
How does DirectAds works?
When selecting your target audience, you see immediately how many members you would reach. The minimum spending by creating an ad is $ 10 per day, but you can choose whether you want to pay CPM or CPC. This allows you create beautiful LinkedIn DirectAds campaigns with a strong focus on ROI.
How does a DirectAds ad look like?
Currently it is unknown if LinkedIn applies a "Quality Score". We see that the CTR is significantly lower than Adwords. In that respect it has a lot of comparison with Facebook Ads. However so, the CPC costs and competition are much higher. The positioning of the ads plays the negative factor within this result. However, you have something great in return. Specified targeting hasn’t been better!
What is suitable to promote?
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12 June 2013 / 13 June 2013