Social Networking is growing in France
Social Networking was already big in the UK and Germany, now France is catching up. Numbers provided by Comscore show that the number of social network users grew by 45% in France last year.
74,6% of European Internet users were using social networking sites last year. Only one country really exceeded that percentage: the UK, but Spain got really close (73,7%). Remarkable is the relatively high usage of social networking sites in Portugal and Denmark. Countries like Holland (63%), which claims to be very social network-minded and France (63,9%) slightly stay behind.
In France Facebook is the most popular social networking site. Facebook grew 443 percent in the last year in France, which is huge.Reason for that is the implementation of the French Language user interface in February last year. Other big social networks are "Skyrock" and "Linternaute Copains d Avant". Twitter is surprisingly not in this list.
“2008 was a significant year for social networking in France,” said Mike Read, SVP and Managing Director of comScore, Europe. “Not only was it a year that saw significant growth, but it was also a period in which Facebook took the category by storm after translating its interface into French early in the year. It will be interesting to see what happens in 2009 as Facebook and native social network, Skyrock, battle for the top position in the French market.”
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12 June 2013 / 13 June 2013