Local Search Marketing Tactics - SEO London 2009

There are 3 special speakers on this session today:

Michael Boland is a senior analyst in The Kelsey Group’s interactive local media program. As a contributor to the Search Engine Watch Blog, focusing on local and vertical search topics he has a great understanding of Local Search Marketing and is pleased to share to good information...

• The mobile device is so important to local search, allready 15% of the iPhone apps are local.
• SEO gets more agressive because there are less spots to fight over when 10-boxes show up.
• To get listed high in 10-boxes make sure your online presence is accurate and updated.
• Both Search Engines and Users like video, start using it, video is very important.
• YouTube gets more search queries then Yahoo!
• Use videos to rank high with and convert the video page to your own website.
• Start to think about how Yelp can help you in local search.
• Local Search ranks higher on a mobile device then a desktop/pc.

Kristoffer Ewald, VP of Analytics of Guava has been giving lectures and Key-Notes since, explaining how Space Management can be done online, through the use of Analytics and Behavioural Analysis. Kristoffer shows us a case study and explains that:

• Google results are not very clear and are confusing in local, when you switch to Local Search the results become tons better.
• The fight for attention becomes much more local.
• The buying descision is of an enormous higher rate.
• CPC is still a lot lower art this time, make use of it.

David Ingram, Co-founder and CEO of Brownbook.net spent many years in 'traditional' big business directory companies before migrating to the new wave of social media and user-generated websites. In 2005 he joined a social networking, file sharing, and user generated content start up to head up product strategy.

• Drop crumbs of information all over the web to attract potential customers.
• Get listed on search engines, local directories and local review sites.
• Pay attention to primary and secondary search.
• Use the industry specifics both local and nationwide.
• Get lots of reviews online.
• Use videos and images to enrich your listings, this is extremely important.
• Make sure you can include URLs and contact details.

Again a extremely good last day with dozens of great speakers and loads of information from troughout the world.

All our stories on Search Engine Strategies London:

• Measuring Success in a 2.0 World
• Universal & Blended Search
• SEO : Where to next?
• Online video update – The next wave
• Link Building Basics
• SEO through Blogs & Feeds
• Organics Listings Forum
• Brand & Reputation Management
• Landing Page Testing & Tuning
• Social Media Optimization
• Local Search Marketing Tactics
• SES London Day 1 in pictures
• SES London Day 2 in pictures