Local Search Marketing Tactics - SEO London 2009

Thu 19 February 2009 20:45, Edwin Kersten

Local Search Marketing Tactics - SEO London 2009

This third day here at Search engine Strategies in London has proven to be another day with a tremendous amount of excellent information.

This session was moderated by Jon Myers who is head of Search of MediaVest and has worked in search marketing and online media for more than nine years.

There are 3 special speakers on this session today:

Michael Boland is a senior analyst in The Kelsey Group’s interactive local media program. As a contributor to the Search Engine Watch Blog, focusing on local and vertical search topics he has a great understanding of Local Search Marketing and is pleased to share to good information...

  • The mobile device is so important to local search, allready 15% of the iPhone apps are local.
  • SEO gets more agressive because there are less spots to fight over when 10-boxes show up.
  • To get listed high in 10-boxes make sure your online presence is accurate and updated.
  • Both Search Engines and Users like video, start using it, video is very important.
  • YouTube gets more search queries then Yahoo!
  • Use videos to rank high with and convert the video page to your own website.
  • Start to think about how Yelp can help you in local search.
  • Local Search ranks higher on a mobile device then a desktop/pc.

Kristoffer Ewald, VP of Analytics of Guava has been giving lectures and Key-Notes since, explaining how Space Management can be done online, through the use of Analytics and Behavioural Analysis. Kristoffer shows us a case study and explains that:

  • Google results are not very clear and are confusing in local, when you switch to Local Search the results become tons better.
  • The fight for attention becomes much more local.
  • The buying descision is of an enormous higher rate.
  • CPC is still a lot lower art this time, make use of it.

David Ingram, Co-founder and CEO of Brownbook.net spent many years in 'traditional' big business directory companies before migrating to the new wave of social media and user-generated websites. In 2005 he joined a social networking, file sharing, and user generated content start up to head up product strategy.

  • Drop crumbs of information all over the web to attract potential customers.
  • Get listed on search engines, local directories and local review sites.
  • Pay attention to primary and secondary search.
  • Use the industry specifics both local and nationwide.
  • Get lots of reviews online.
  • Use videos and images to enrich your listings, this is extremely important.
  • Make sure you can include URLs and contact details.

Again a extremely good last day with dozens of great speakers and loads of information from troughout the world.


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Comments (6)


  • Thanks for a positive right up on the Local Panel Edwin, it is always a hard one with it being the last panel of the whole SES london event, and think I have never had a Local Panel where Google was mentioned sure few times but it was great content and insight from the guys on other areas of Local Marketing, glad you enjoyed it!

    Za 21 feb 2009, 18:34

  • Enjoyed reading the entire post the post


    Do 31 dec 2009, 07:19

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