Vkontakte goes contextual with Adsense
One of the biggest social networks in Russia, Vkontakte.ru is planning on implementing a contextual ad network this summer.
The network will be a mash up between Google Adsense and the technique Facebook is using.
The contextual ads will be based on user behavior, demographics and geographical elements. With the ads system it will probably be collect about 5,4 million Euros a year.
Vkontakte, which has the look and feel of Facebok, has got over 25 million users. With that it is one of the biggest social networks in Russia. Competitor socnet Odnoklassniki is already showing contextual ads and is very successful with it. They claim users are spending up to 80 euros a week.
Russia is a very fast growing market. The ad market was estimated to double in 2008 up to 528 million euros.
Tagcloudtools spain interview ses android streetview microsoft social media viral ppc news blogger smx app search browser a4uexpo baidu maps sem business analytics searchcowboys iphone adwords sea search engines research matt cutts google tools street view russia gmail website google maps blog advertising bing funny youtube
12 June 2013 / 13 June 2013