Vkontakte goes contextual with Adsense

Mon 26 January 2009 17:36, Editors

Vkontakte goes contextual with Adsense

One of the biggest social networks in Russia, Vkontakte.ru is planning on implementing a contextual ad network this summer.

The network will be a mash up between Google Adsense and the technique Facebook is using.

The contextual ads will be based on user behavior, demographics and geographical elements. With the ads system it will probably be collect about 5,4 million Euros a year.

Vkontakte, which has the look and feel of Facebok, has got over 25 million users. With that it is one of the biggest social networks in Russia. Competitor socnet Odnoklassniki is already showing contextual ads and is very successful with it. They claim users are spending up to 80 euros a week.

Russia is a very fast growing market. The ad market was estimated to double in 2008 up to 528 million euros.

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