Are Facebook Users on the Decline?
There seems to be a lot of news lately about a decline in Facebook users. According to Uproxx, the social network lost 6 million visitors from the USA last month. The article also claims that in the UK, 1.4 million fewer users visited the site last month. Between the 2 markets, Facebook has reportedly lost nearly 11 million users. Is all this true or has there just been some miscommunication?
According to iOL, some Facebook users are starting to think that the social networking site is getting boring. According to the news site, The Pew Research Centre’s Internet and American Life Project found that about 60% of the site’s users had taken a break from Facebook. The reasons varied but some of the reasons include, “there is too much gossip”, boredom and lack of time.
Although the social network seems to have some users visit the site less frequently, it has also received new users signing up as well. In fact, Facebook reportedly has over 1 billion users from all over the world. Of these 1 billion, over half sign in every day. One of the reason why Facebook is still getting a lot of new users can be accredited to seniors. This age group is growing fast because older people tend to be latecomers to Facebook. However, even with new people signing up to the social network, if many are visiting the site less frequently, it’s revenue growth could suffer since the company heavily depends on targeted advertising.
While many sources are citing a decline in the number of Facebook users, according to the Huffington Post, this is all bogus. According to the article, the social media giant has seen increases in the number of active users, monthly active users and mobile active users. What is further explained is the fact that yes, Facebook has seen a drop in unique visitors in the USA on desktops but the use of the Facebook app has skyrocketed. Basically, the change in numbers represents the change in user habits. So although it maybe be easy to misread the numbers, they merely show the shift to mobile.
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