Sina Weibo Introduces a Snapchat-like Feature, SnapWeibo

Tue 7 May 2013 13:30, Vitto Christaldi

Inspired by Snapchat, the Chinese Twitter Sina Weibo introduced a new feature called SnapWeibo that could self-destruct a message after a certain time.

Sina Weibo Introduces a Snapchat-like Feature, SnapWeibo

Just like Snapchat, SnapWeibo also has a time feature that could self destruct a message automatically. However, unlike Snapchat, the countdown for message removal on Sina Weibo is flexible; meaning users are allowed to set times by seconds, minutes, hours, even days. All can be done by only using a hashtag. Users can set self-destruct hashtags in either English or Chinese, for example: #5m #5h #5d or 5分钟# #5小时# #5天#.

SnapWeibo-self-destruct-Weibo-posts

SnapWeibo (Source: Techinasia)

The mega social media Facebook has also introduced a Snapchat-like app called “Poke” on December 21st 2012. However, after debuting number 1 on Apple Store free apps list, Poke has experienced a precipitous drop in popularity; falling to number 706 only a month after it was launched.

Facebook-Poke-Ranks-640x267

SnapChat rank for iOS December 2012 - January 2013 (Source: AppAnnie)

Snapchat, on the other hand, profited from media mentions on the report about Poke. As Facebook’s Poke fell to the bottom of the chart, Snapchat managed to climb to the top 5 apps, rising as high as #3. In the Netherlands, Snapchat was at number two as the most popular Photo & Video app for iOS in the first quarter of 2013.

Read also: Taco Bell embraces SnapChat as its latest social marketing tool

But back to SnapWeibo, there is still one question that is still unanswered: will Weibo protect the privacy of the questions that are destructed? Besides, it is not a secret anymore that the Chinese authority often censors and removes social media content; as revealed by the former chief of Google China, Kai-Fu Lee.

About Sina Weibo

Sina Weibo is owned by the largest internet portal in China, SINA Corporation. It was launched on 14 August 2009 and up to now, there are 368 million users of Sina Weibo across China.

Read also: Why 'Iron Man' Robert Downey Jr. Is on Sina Weibo But Not Twitter


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