MindTalk: Interest Based Social Network

MindTalk was founded by Robin Marufi and Danny Oei Wirianto in the beginning of 2011. The difference between MindTalk and other social network sites is the channel concept, where you can create groups or channels based on hashtags. Users may follow their favorite interest channel, such as photography, technology, fashion, celebrity, health, automotive, business and many more. In those channels, users can interact with others who have the same interests; they can share photos, videos, and related articles. You can be the owner of these channels but can also be ousted by other user if you are no longer active in the channel.

MindTalk has had 180.000 users since the beta version was launched in September 2011. Statistics show that the site has 65% active users, 70% of whom are female; overall 85% of MindTalkers are Indonesian. Hmm, did I forget to mention that MindTalk is based in Indonesia? Yes, you heard me right.

Since two weeks ago (14/11/2012), MindTalk has left its beta version. In the beginning, they were aiming at attracting only 100.000 users by the end of 2012, but in reality they got 80% more users than what was expected.

When users arrive at the home page, they will see the brain shape of MindTalk in the center of the page with search box in the middle of the brain. Here, users can log in or immediately search for their interest. Mindtalk will “gently” shift and display the search result of those keywords.

The search result will be displayed a la Pinterest. When content is clicked, the chosen content will shift gently to the center of the page. The look of the content boxes is adjustable to users taste.

Mindtalk is planning to expand their network to potential countries in South East Asia and India. In order to do that, MindTalk has made a mobile app that is compatible with iOS, Android, Blackberry, Windows, and Nokia mobile platform.