The World’s Most Valuable Social Network

Wed 4 July 2012 10:00, Vitto Christaldi

The World’s Most Valuable Social Network

Over 50.000 children are reported missing in Canada every year! Using the power of community on social networks, The World’s Most Valuable Social Network helps the parents to find these missing children.

“The World’s Most Valuable Social Network” is the first online community search party, based in Canada. The idea is pretty simple: a person can join by “donating” their social networks to the missing children society of Canada. So when a child goes missing, an alert message from the authorities is automatically sent directly through people’s news feeds. This alert will later spread to this person’s friends and hopefully will help the missing children to go back to their parents. “The first hours after a child goes missing are crucial” stated the website, “- so we need to let as many people know as possible. Please donate your social network so we can get all of Canada involved and create the first ever online search party”. 

“The World’s Most Valuable Social Network” is also geo-targeted and mobile-friendly! So for example, if a child goes missing in downtown Toronto, people in that area will be notified first! 

The more people donate their social networks, the faster the search party goes, creating more possibilities for the missing child to be found.  So what are you waiting for, Canadians? Go to the website ( now and donate your Facebook and Twitter!

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