Facebook “Want” Button
Apparently Facebook is working on a new button plugin next to the famous “Like” button. They say this “Want” button will only be available on product pages. So basically, whenever users see a product they desire to have, they can press the “Want” button.
If “Like” button allows Facebook to collect the data about users’ interests, “Want” button could be a handy tool for Facebook to collect users’ desires data. Nowadays, the term “Like” is commonly used to show appreciation of a product. However, it is not possible to distinguish whether users “Like” a product because they want to buy the product or because they are giving a positive feedback after using it . This “Want” button can help marketers to distinguish those two interpretations.
It is not a secret anymore that many users demand more optional buttons for Facebook; the most popular one is the “Dislike” button. I personally think a “Like” button is sufficient to show people’s feeling towards the object; there is no need to add for example a “Dislike” button when you can simply show it by not clicking on the “Like” button. Aren’t I right? On the other hand, I quite like the idea of “Want” button, because I think it could help companies to understand the costumer’s attitude towards their products! What do you think?
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12 June 2013 / 13 June 2013