Facebook “Want” Button

Wed 4 July 2012 08:30, Vitto Christaldi

Facebook “Want” Button

Apparently Facebook is working on a new button plugin next to the famous “Like” button. They say this “Want” button will only be available on product pages. So basically, whenever users see a product they desire to have, they can press the “Want” button.

Tom Waddington, the developer of Cut Out + Keep, discovered that this “Want” button has been added to the Facebook Javascript SDK (for those who do not know, Software Development Kit or SDK is a set of tools that allows app developer to create  applications). The “Want” button however is not publicly listed among the other social plugins. According to Waddington, with Open Graph, developers have been able to add the “Want” button to objects marked as “products”. However, users still need to authorize a third-party app in order for the button to work on Timeline or News Feed.

If “Like” button allows Facebook to collect the data about users’ interests, “Want” button could be a handy tool for Facebook to collect users’ desires data. Nowadays, the term “Like” is commonly used to show appreciation of a product. However, it is not possible to distinguish whether users “Like” a product because they want to buy the product or because they are giving a positive feedback after using it . This “Want” button can help marketers to distinguish those two interpretations.

It is not a secret anymore that many users demand more optional buttons for Facebook; the most popular one is the “Dislike” button. I personally think a “Like” button is sufficient to show people’s feeling towards the object; there is no need to add for example a “Dislike” button when you can simply show it by not clicking on the “Like” button. Aren’t I right? On the other hand, I quite like the idea of “Want” button, because I think it could help companies to understand the costumer’s attitude towards their products! What do you think?

  • Comments (8)
  • Social Media
  • Tell-a-cowboy

Comments (8)



  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • Waze
  • Facebook news feed redesing
  • Wonder app by Yandex Labs
  • Facebook goal: global domination
  • Facebook goal: global domination
  • Facebook Hack
  • Bobbi Brown Cosmetics takes advantage of using Facebook
  • If I Die

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

Most Read

RSS Feed

Are you a bloggerFacebook


© 2016 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap