Amazon confirmed to launch Appstore in Europe

Mon 25 June 2012 10:00, Qin Hu

Amazon confirmed to launch Appstore in Europe

Amazon has announced that it plans to open its Appstore in Europe, which can be a hint that Amazon’s Kindle Fire tablet finally plans to expand outside of the US.

Amazon announced that developers now can start submitting apps for distribution in several European countries: the U.K., France, Germany, Spain and Italy. The goal is to launch apps in these countries later this summer. Furthermore, developers can choose the countries in which they want to sell their apps and at what price. Most marketers are starting to guess the readon behind this move – maybe Kindle Fire is ready to be rolled out internationally. However, the vice president of the Amazon Appstore offered no comment on speculations about Kindle Fire’s expansion.


What is Amazon Appstore? You might have heard about Apple Store and Android, yet you might not be familiar with Amazon Appstore. Actually, it is a mobile application store for the Google Android operating system and was opened in March last year, and only available in US before the new announcement for the expansion. In April 2012, Amazon added in-app purchasing for Amazon Appstore purchases. “Test Drive” Service has offered as well afterwards, which allows Amazon Appstore users to try out apps before buying.

Many app development companies see this great opportunities. “Taking a successful platform like Amazon's and expanding it across the globe is going to give us an even broader customer based and create an opportunity to generate even more revenue – something we are very excited about,” Niccolo de Masi, CEO and President of Glu Mobile, said in a statement.

“Amazon’s international expansion marks an exciting opportunity to bring out interactive entertainment experiences to even more consumers around the world,” said Bernard Kim, senior vice president of Global Social & Mobile Publishing for EA.

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