Sweden’s Twitter Backfires

Tue 19 June 2012 08:30, Vitto Christaldi

Sweden’s Twitter Backfires

Did you know that the people of Sweden have the right to tweet on behalf of the nation? Basically one Swedish citizen is picked weekly to be the curator of the @Sweden account. I guess the idea behind this experiment is to show the world that (1) Sweden is very democratic and progressive, (2) the Swedish government values each Swede's voice, (3) there are more interesting stuff about Sweden besides IKEA, (4) and that the Swedes are very diverse, but everyone lives in harmony. Great idea, but in practice: not so much!

How did they choose the curator of @Sweden? The curators are selected by a weekly committee of three under criteria such as: they have to be interesting, Twitter-literate, and happy to post in English. When you become the @Sweden curator, you are not allowed to use the account to do anything criminal, to label political opinions, and to make it sound like the entire Sweden ‘feels that way’. The committee also begs the curators to handle it with dignity. “Remember that this is an official channel and there are a lot of people reading this, so don’t make a fool of yourself!“ said Patrick Kampmann in his interview with New York Times.  

This is the truth: the Swedes are just ordinary people like us (shocking huh?)! They love to drink, they get bored easily, and they love to do silly stuff; like one of the previous @Sweden curators, Jack Werner, who tweeted “I guess I’m drinking a lot of coffee, lighting my face up with my laptop, and hanging out with friends. Oh and, you know, masturbation”. Told you!

The story isn’t over yet! Last week curator, Sonja Abrahamsson, who described herself as “a 27-year old womanlike human being from northern Sweden who is a single and low-educated mother”, managed to insult certain races with her offensive tweets. These are some of her tweets:

  • Whats the fuzz with jews. You can't even see if a person is a jew, unless you see their p****es, and even if you do, you can't be sure!?
  • Before WW2, Hitler was one of the most beautiful names in the whole wide world. I know. It is as choking as dolphin rapists.
Sweden%20Twitter%20-%20Sonja%27s%20Tweet
Sonja's Tweets as @Sweden

There you go world - Sonja Abrahamsson, the representation of Sweden! Despite lots of offensive tweets, the committee still decided to keep the tweets. Why?! Sonja Abrahamsson has just ruined the image of your country and all you did was just sit there and act as if it is a normal “Swedish Tweet”?!? Or maybe it is one of VisitSweden’s strategies to gain the popularity of their Twitter page? Eh, no; sorry to say, but you are going to the wrong way!

I think they should let IKEA be the curator of Sweden! Why IKEA? Isn’t it clear; IKEA has been positively representing Sweden all over the globe, not to mention: their Swedish Meatballs, NOM NOM!


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