Do Facebook campaigns work? - continued We saw lots of concerns over the effectiveness of Facebook campaigns arise last week after a poll found that 4 out of 5 people have never bought anything as a result of companies’ Facebook efforts. Well, a report by comScore has different findings… The second part of comScore’s report called The Power of Like: How Social Media Works continuing last year’s research on the same topic shows that the effects of Facebook campaigns aren’t that disappointing after all. Studying big brands such as Starbucks, Target, Amazon and Best Buy (links to their Facebook pages), the research found that consumers who like the brand on Facebook are likely to spend more than others when visiting that brand’s store. Besides that, the report underlined the fact that on Facebook companies get most exposure for their brand via users’ news feeds rather than branded pages. News feeds inform users’ friends when they like, share or comment on a branded post. This means that is isn’t necessary for a Facebook user to like the company’s page in order to see its posts: whether those posts will receive likes, shares and comments simply depends on how interesting they are to the target audience. It seems that the Like still has its power! It’s a pity that Facebook doesn’t have a legitimate ‘Dislike’ button – just imagine how much exposure some brands would get in that case!  CommentFed Up with Ads on Social Networ...0 comments  In case you haven’t noticed, advertisements on social media sites are becoming more and more prevalent. The companies that advertise on your favorite social netw...... read more
Are Facebook Users on the Decline?0 comments  There seems to be a lot of news lately about a decline in Facebook users. According to Uproxx, the social network lost 6 million visitors from the USA last month. The ...... read more
Facebook Eases Investor Concerns0 comments  Despite concerns over the company’s ability to sell adverts on mobile devices, Facebook has reported an increase in mobile advertising revenues this past quarter...... read more
Delhi High Commission Seeks Resp...0 comments  It can be hard being on top. According to Data Quest India, it seems Facebook might have some hard times ahead. Earlier today, the Delhi High Court asked how it is pos...... read more
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