Toyota iQ Street View – solves Google’s problem in Belgium

Mon 11 June 2012 10:00, Qin Hu

Toyota iQ Street View – solves Google’s problem in Belgium

No doubt, Google Street View is a fantastic tool and really helpful when you are trying to find your way around a foreign location. However, this tool is not really helpful when you are in a country, such as Belgium, where there are lots of lanes and narrow roads which are too difficult for any regular car to fit through.

When Google Street View car took the view data in Belgium last year, it couldn’t fit down some of the impossibly small Belgian streets. Opportunities are always seen by smart people. Toyota and Ads agency, Happiness Brussels, made a plan – iQ Street View – to promote Toyota miniature city care, the iQ.

According to Google's Creative Sandbox Google+ post, “They outfitted the tiny iQ car with a 360° camera, kicking off the interactive “iQ Street View” project. The car traverses all the narrow Belgium streets and sends the data to the iQ project’s website.

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  • You know, they could always use a bike.

    Ma 11 jun 2012, 11:04

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