Facebook launches mobile ads

Wed 6 June 2012 11:30, Tamara Yadvichuk

In my last article about Facebook I mentioned that the world’s number one social network doesn’t offer advertising on mobile devices. Well – it does now! Facebook finally made it possible to target ads specifically to mobile devices.

According to Facebook itself, every month over 425 million users (almost half of Facebook’s user base!) access the network on a mobile device. Missing out on the opportunity to reach this audience was a large drawback of Facebook’s advertising system, especially considering that the number of people with smartphones and tablets keeps growing.

Responding to the demands of investors and advertisers, Facebook made it possible to place Sponsored stories in the news feed of its mobile users. Facebook’s sponsored stories are different from display ads which you see on the right of the page. Sponsored stories are posts and updates which can appear in the news feed of users connected with the advertiser’s website, Facebook page or app – and of their friends.

Today Facebook advertisers can target their marketing effort to the user’s computer, where sponsored stories can appear in the news feed or on the right-hand side of the page, to their phone or tablet (news feed only), or to use a combination of different options. Here’s a pic!

<Do Facebook campaigns work?

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