Twitter acquired RestEngine

Mon 4 June 2012 10:00, Qin Hu

Twitter acquired RestEngine

Social media ‘players’ have been quite active in the market recently. There was a lot of news about for example Facebook: its latest acquisitions, smart phone etc. etc. Here is the news about another player – Twitter.

A few weeks ago, Twitter bought Summify, a company that provides summaries of relevant news to users regarding their social networks, as well as Hotspots, which concentrates on analytics. Not long after that, it confirmed that it had acquired RestEngine, a company that has helped social app publishers send emails based on a user’s social graph.  These acquisitions fit quite well, as Twitter is reportedly planning new ways to make money from users.

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According to RestEngine’s website, it says “We’re very excited to announce that the RestEngine team is joining the Twitter flock! Just over two and half years ago we founded RestEngine to help social app publishers send target one-to-one emails based on a subscriber’s social graph. It’s been an incredible journey where we had the opportunity to work with some of the leading social app publishers. With our customers, we’ve iterated on our social marketing automation platform while defining a new set of best practices for this brand new world of outbound social marketing. We’re thrilled to now focus out email skills and marketing automation know-how on a much larger scale at Twitter.”

Right now, Twitter hasn’t disclosed its plan after this acquisition. Furthermore, the competency of RestEngine is quite positive, since it already has worked with Facebook in 2010. With the platform of RestEngine, Twitter can deliver email digests of great tweets you’ve missed, since Twitter can segment, target and filter its users based on their social, marketing and transactional activities via email, and also can re-engage with users who are losing interest. 



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