Lynx’s invisible Ads – the most creative idea There are too many promotion Ads right now, and most of them are ignored if they 'don't look normal'. So how can ads be outstanding, unique, and grab audiences' attention at first glance? Maybe it is a good idea to see how Lynx has done this. Imagine, a large group of people wearing sunglasses at night, laughing, staring at a normal house, pointing at the bright light from the windows. Curious? This happened last week in Australia. Actually the bright windows were all replaced with LED screens, on which 6 videos were playing. The special part is that if you only pass by, it looked like nothing was happening. As long as you were given a pair of Lynx sunglasses, the house turned into huge steamy Ads. That night in Australia, a lot of people were wearing sunglasses and standing in front of houses, and watching those Ads excitedly. Advertisers took people’s reaction and made a video, which has been uploaded on Youtube, Facebook and Twitter.  What Lynx has done is really opposite thinking to the normal rule of Ads. Normally, Ads are made as visible as possible, and make sure lots of people can see it. Lynx takes advantages of people’s curiousity. Of course, it works! Furthermore, the unique and creative Ads engage people and drag them into the advertising. Very Smart! CommentThe Craze for Waze1 comment  What was once a mobile app only in Israel, is now a global mapping marvel. On top of all this world wide recognition, Waze has now attracted the interest of Facebook a...... read more
Facebook is Just Not Cutting It1 comment  A recent study from the Pew Research Center released yesterday found the today’s teens have lost enthusiasm for Facebook. In February the social network had warn...... read more
Fed Up with Ads on Social Networ...0 comments  In case you haven’t noticed, advertisements on social media sites are becoming more and more prevalent. The companies that advertise on your favorite social netw...... read more
Are Facebook Users on the Decline?0 comments  There seems to be a lot of news lately about a decline in Facebook users. According to Uproxx, the social network lost 6 million visitors from the USA last month. The ...... read more
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