Tumblr - A new advertisement platform

Mon 7 May 2012 08:00, Qin Hu

Tumblr - A new advertisement platform

Finally, Tumblr, a micro blogging platform and social networking website startsed selling Ads last Wednesday. 

Tumblr was launched in April 2007 and its service allows users to post multimedia and other content to a short-form blog (named tumblelog). In addition, users can follow other users’ blog, and also make their blog private if they do not want other people to see. 

In 2010, when Tumblr CEO and founder, David Karp, was being interviewed by Los Angeles Times, he said, “We are pretty opposed to advertising. It really turns our stomachs.” 

However, times changed. Last Wednesday, David announced at Ad Age’s Digital Conference that Tumblr will start offering advertisers. Ads will be added in Tumblr Radar and Tumblr Spotlight, which highlights the site’s top posts and gets more than 120 million impressions a day.  

217

For all advertisers, the costs of posting Ads are also listed. The starting point is $25,000. Although Tumblr has 54 million users who publish 70 million posts per day, and generate 17.5 billion monthly page views, isn’t $25,000 too high for a starting point? Compared with Twitter, the entry cost over there is only $15,000.

With the announcement, Tumblr expressed it doesn’t like to call its Ads “Ads”. Instead, it sees advertising as a game. From Tumblr’s website, it says, “We are looking for the world’s greatest marketers and media companies to help us raise the bar for creative advertising on the web. If you are game, we’d love to talk!”


  • Comments (20)
  • Social Media
  • Tell-a-cowboy

Comments (20)

 

  • Good step

    Vr 10 apr 2015, 08:09


  • nice

    Vr 10 apr 2015, 08:10


  • this is great blog.

    Wo 15 apr 2015, 10:30


  • Excellent blog it is. Thanks for share it .

    Do 24 sep 2015, 09:20


    • Get Your Love Back by Vashikaran
    • [website]

    Its very interesting post . Thanks for share an informative post with us .

    Wo 30 sep 2015, 13:37


    • Astrologerguru in India
    • [website]

    Great Article ! Thanks for share this kind of information.

    Wo 4 nov 2015, 11:06


  • Tumblr was one of the best advertisement platform was neglected for a long long time, but finally advertisers have realized the real worth of Tumblr advertisement.

    Di 5 apr 2016, 09:04


    • Hostgator VPS Coupon Code
    • [website]

    Just amazed to be here and to read this perfect post.Thanks for share this with us.

    Di 24 mei 2016, 10:37


  • Download one of the best app for video downloading https://youtvplayer.org/

    Di 28 jun 2016, 09:54


    • High Class Escorts in Jaipur
    • [website]

    Such an amazing article and i wanna say thanks for this info. Thanks for this much informative stuff.

    Wo 27 jul 2016, 08:34


  • We Provide Best Packers and Movers in Bangalore Get List of Free Best Quotes, Save Money and Time, Household Shifting Services @ http://packers-and-movers-bangalore.com/

    Za 30 jul 2016, 12:35


  • We Provide Best Packers and Movers in Bangalore Get List of Free Best Quotes, Save Money and Time, Household Shifting Services @ http://packers-and-movers-bangalore.com/

    Za 30 jul 2016, 12:38


  • We Provide Best Packers and Movers in Bangalore Get List of Free Best Quotes, Save Money and Time, Household Shifting Services @ http://packers-and-movers-bangalore.com/

    Za 30 jul 2016, 12:38


  • Get Your Love Back by Vashikaran

    Wo 21 sep 2016, 22:33


  • Such an amazing article and i wanna say thanks for this info. Thanks for this much informative stuff. http://myappsforpc.org/snapchat-online-login/

    Vr 23 sep 2016, 09:51


  • I really like the dear information you offer in your articles. I’m able to bookmark your site and show the kids check out up here generally. Im fairly positive theyre likely to be informed a great deal of new stuff here than anyone

    Di 27 sep 2016, 10:12


  • Hello
    Recantaly I read Your Blog About Your Topic Very Good Post You Share With Us Your Post Very Useful Informative For me and also Other readers, Thanks For Sharing.

    Do 29 sep 2016, 10:31


  • Hello
    Recantaly I read Your Blog About Your Topic Very Good Post You Share With Us Your Post Very Useful Informative For me and also Other readers, Thanks For Sharing.

    Do 29 sep 2016, 10:31


  • Such a very fantastic post, I am here to see this post as very brilliant blog.

    Do 29 sep 2016, 10:32


  • Such a very fantastic post, I am here to see this post as very brilliant blog.

    Do 29 sep 2016, 10:32

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • McDonald tells you why burgers in ads look better in picture
  • Toyota iQ Street View – solves Google’s problem in Belgium
  • Scotch Brite – wash your bill
  • Scotch Brite – wash your bill
  • Lynx’s invisible Ads – the most creative idea
  • P&G
  • Inside buildings will be seen in Google Maps soon
  • Google ads in Russian bus shelters

Last Comments


Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2016 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap