Free gifts from Wrapp

Tue 1 May 2012 15:30, Tamara Yadvichuk

Have you heard of social gifting? This new kind of promotion has already created some buzz in the online marketing world, and will probably create more. As usual, the idea is simple: instead of writing “Happy birthday” on a friend’s wall, you can send him or her an online gift. When they receive your gift, it will show up in news feeds, providing exposure and new customers for the brand.

Wrapp is a popular social gifting service from Sweden which lets users send free and paid gift cards to their Facebook friends. The gift cards are provided by various retailers that want to bring more customers to the stores, among them Gap, H&M and Sephora. After receiving a gift card from Wrapp, your friend can activate it on the website or in the store using a special app. All in all, there are free gifts for your friends, Facebook exposure for brands, and, of course, profits for Wrapp.

Companies have been using Facebook to connect with their customers for a long time, but despite the network’s immense reach, many of them saw that their Facebook effort failed to bring swarms of new clients eager to buy, like and share their products. But for Wrapp it seems to work: I guess, Facebook users like giving and receiving gift cards, especially when they are for free! Besides that, the app conveniently reminds you which of your friends have an upcoming birthday or another event (that may be an occasion for a gift card, of course).

So far, the service is available only in the United States, Sweden, Norway and UK, but according to their website, Wrapp is “coming very soon” to Canada, Italy, Japan, Germany, France, Denmark, Finland, Australia, Taiwan, Brazil, Poland, Turkey, and last but not least, the Netherlands. So, let’s wait…

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