Another watched acquisition – Facebook acquired Tagtile
Tagtile is based in San Francisco and provides mobile loyalty application services. This program called TagTile cube, helps local business identify and engage their customers. After a merchant installs the App, he or she can for example connects purchase history with customer identity thus send customized offers, based on targeted information. Because of Tagtile’s fast growth, great success and strong engineering team, Facebook bought it in order to build Facebook’s mobile services and capabilities in the field of smartphones and tablet computers.
In a statement posted by Tagtile last Friday it said, “We started Tagtile with a simple goal – to help local business owners build better relationships with their best customers. We’ve been thrilled to see the enthusiastic response from both businesses and their customers, and even more pleased to watch those stronger relationships we envisioned start to develop.”
“Today, we are happy to announce that we are joining Facebook, and that they are acquiring substantially all of our assets. It’s a huge opportunity for us to take our goal – helping business grow – and do it on a much bigger scale than we could have on our own. We want to thank every business owner who used Tagtile and every user who downloaded the app. We’re excited by what lies ahead for us with Facebook, and are sure you will like what you see next.”
Tagtile also mentioned that it will not take on any new customers from now on. Current users do not need to worry, because its service will continue to work. Further plans are yet unclear, yet you can be sure that Tagtile will contact its customers directly when it does become clear.
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12 June 2013 / 13 June 2013