Extramarital dating websites
The popularity of websites aimed specifically at facilitating extramarital affairs is on the rise. These sites allow users, who already have a spouse, to find and meet potential partners who are interested in dating. The demand for this service has become so great, that advertising has crept off the cheesy personal pages of the daily papers and into mainstream consciousness. The Dutch website “Second Love”, for example, regularly runs ads on television, for people of all ages and walks of life to see.
And just like conventional dating sites, users can create profiles, filled with their most interesting personal information and photos. Contact is made through private messaging and chat boxes. For obvious reasons, discretion lies at the heart of this business, and it is this air of mischief and adventure that probably drives this market.
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