Domino’s Down Under Facebook Campagne

Tue 20 March 2012 13:04, Ramcy Simoons

Domino’s Down Under Facebook Campagne

Ok you might be thinking it’s way to early in the day (started writing this article 8.20 p.m. Sydney, EDT, dinner time for some) to be talking about pizza pies, but hey Australia’s ‘finest’ a.k.a. Domino’s Pizza got themselves a genuine world premiere yesterday: ‘The First Social Pizza’

Domino’s Pizza Australia is basically asking its 497.000 FB fans (you and I wish we could tally up those numbers to our FB pages) to help out in creating Pizza Pie 2.0…
In my opinion a briljant move to engage with fans/customers or should I say unpaid product developers by giving them the opportunity to cast votes on their favourite toppings, crust, sauce etc. etc. and then reward their efforts by adding their daily popular selections to the actual pizza on the actual menu!

But Domino’s wouldn’t be Domino’s if they didn’t try to top that, so they are also launching a competion March 27th, challenging fans to come up with the best name for that supa pizza, culminating in cold hard $1000 for the winner…that’s a lot of pies including tips…

I do have to say that this once stigmatized brand (every marketer out there remembers that rock bottom moment in 2009) has since then shown a lot of courage in embracing social media to the fullest and subsequently just might have turned another leaf in pizza pie history…so kudo’s…and bon appetit readers..lunchtime!


  • Comments (1)
  • Social Media
  • Tell-a-cowboy

Comments (1)


    • Gucci iPhone 6 Plus Cases
    • [website]

    It's not a traditional Android phone, though. It runs on CyanogenMod, a modified open-source version of Android with features not offered by other Android smartphone makers.

    Ma 12 jan 2015, 05:19


  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • Waze
  • Boston Marathon Bombing
  • Inauguration of Social Media Lab in Mumbai
  • Facebook news feed redesing
  • Wonder app by Yandex Labs
  • Facebook goal: global domination
  • Facebook goal: global domination
  • Litago

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

RSS Feed

Are you a bloggerFacebook


© 2015 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap