How direct sales business models integrate with ecommerce II
Remember my first article about this topic? Well here’s part 2 of me looking at the Mary Kay and Avon websites and this time asking myself whether these brands are really ready to sell online. Have they taken into account that customers of beauty products always want more details before actually buying? Do they realize that customers are indeed concerned about possible allergies to any or some product ingredients? And what about concerns of mismatching colors?
In this case, I think Avon’s products are suitable to sell online because on its website, every product feature has been fully displayed, rated and customers can check reviews as well. Although customers still cannot order some small samples from the online store, Avon is now being sold in some stores globally. Customers can just go to the shops and ask for some samples.
We cannot buy Mary Kay’s products without beauty consultants so far. So if customers want to get some samples, they need to find their beauty consultants around geographical locations. Those beauty consultants also will give customers more professional suggestions for choosing beauty products. In my opinion, as soon as customers can get some samples, Mary Kay’s products are also suitable to sell online.
After visiting both companies’ websites, I would like to give some personal opinions about improvement:
Of course there are many other aspects..You might have suggestions. Can’t wait to hear from all of you :)
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