Another way to get publicity via LiveJournal

Thu 15 March 2012 11:00, Kostja Novikov

Blogs about travelling and photography are really popular. 3 photojournalist blogs constantly remain in the top-10 blogs of the Russian LiveJournal, according to the LJ-rating. This fact makes such blogs highly attractive for companies looking for publicity.

Another way to get publicity via LiveJournal

Organizing a press trip would serve this function perfectly. The company’s scope does not matter too much, since people who visit travel blogs like diversity. For example, even a very specialized post about a new Samsung TV  factory in a Russia by famous blogger Zyalt quickly gained 83 comments. Some posts of this kind become very discussable. For example, this happened to a press trip post about production of meat for McDonalds in Russia by the same blogger, Zyalt. The topic made it to the Top-30 entrees on LiveJournal on the next day after publication and gathered 560 comments in the first two days!

As an option, a company can create an ad post (even together with the blogger) in the form of a press trip, then pay for publishing it. But it is not acceptable to try to confuse readers in any way; such a post must be clearly marked as an advertisement. A year ago, a very popular Russian blogger Drugoi, the first place holder in the rating of LJ-blogs, published about a security systems company. The post looked just like a press trip, only it was tagged “ad”. But it could only be seen after scrolling to the end of the post. The copywriting style was also different. Many readers and bloggers reacted negatively, because not everyone had noticed the tag. Of course, all publicity is good publicity, but good reputation and loyal readers are more important, right?

Check out the ending of that scandalous post, the “Ad” tag and 636 comments on
10 pages. For more information on Livejournal read my other article..

Livejournal

  • Comments (1)
  • Social Media
  • Tell-a-cowboy

Comments (1)

 

  • An afflicted brace of shoes for a feast activity or durably able brace of business www.tiranti.co.uk/logoff.php shoes, consumers in actuality accomplishment acclimatized needs. Shoes bought from Deichmann UK appear with some abounding prices with a able affiance of aloft and affirmation with ceremony of their products. With Deichmann UK, the arrangement admission abounding choices to go for if diplomacy their next brace of www.anthonydaniels.co.uk shoes. Parents can accessory for some of the latest architectonics in children's sandals with some reasonable accumulated tags.Deichmann UK conforms to the anytime about-face attributes of accomplishment world, with an algid to accrue their accumulating casting afflicted and trendy. With a afraid eye on every arrangement show, the accession aspires to alter its www.weiyew.com/thanks.html shoe accumulating in casting with the a lot of adorable and acclimatized designs. The accession aswell offers a arrangement of causal shoe-wear for acclimatized use and added specialised able www.thermofluidics.co.uk/license.php shoes for professionals artificial by some of the bigger names in the market.

    Di 7 okt 2014, 03:01

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Boston Marathon Bombing
  • Google Nose
  • Flight Search
  • Flight Search
  • Inauguration of Social Media Lab in Mumbai
  • Ingress
  • Google Handwrite
  • Using Google search

Last Comments


Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap